Screen Printing v. Direct-to-Garment (DTG)

Each technique has its place in your decorating arsenal.

There are many printing techniques available when determining what is best for branding your merchandise. It can be a confusing and difficult decision, especially when looking into the cost, and style of different types of printing. Two popular methods are traditional screen printing, and Direct-to-Garment (DTG), although these methods both have their benefits, it is important to compare the two in order to best complete your project. 

While it's advised to do some research on which technique is best for you, here is a brief overview on the two most accessible methods:

Traditional screen printing is the process of pushing ink through a stenciled screen on to fabric. It is probably the process you are most familiar with, and offers many options when it comes to accessible garments, and print style.

DTG (on the left) doesn’t produce as crisp of lines as screen printing

Direct-to-Garment printing, also known as DTG is the process of digitally printing onto fabric, similar to your computer printer at home. DTG offers the ability to print more complex designs with many colors, (screen printing is typically limited to around 12 colors of ink). 

Best for large quantity jobs: Screen Printing

Although DTG is growing in popularity it is best suited for small quantity orders, as the process itself is relatively slow. A DTG printer can only print one garment at a time, on the other hand, screen printing presses are more efficient and can print many pieces at once. So, if your order is large or time sensitive, screen printing is a better option. 

Most Cost-Effective Option: Screen Printing

As quantity increases, screen printing becomes a much more cost-effective option for your project. Screen printing is also more economical as your business grows and you have the need for reprints of your designs, or you want to explore more unique garment options. Also, DTG printing cannot be used on polyester garments, a material commonly used in lower cost garments, and activewear or dri-fit products.

Best for one-off designs or samples: DTG

Typically, larger screen printing shops will have a minimum order quantity, so if you are only looking to print one garment DTG is probably a better option. DTG can give you an idea of what your design will look like on your selected garment, which can then be used as a sample for a screen printed order. Creating a DTG sample will give you a tangible idea of the colors in your design, print location, and size, but remember an accurate digital mockup can be made to satisfy these needs as well, and you will save on the cost of a sample print.